Local retailer RT Mart is challenging international giant
Walmart as China's Power Retailer of the future, according to
manufacturers questioned in Kantar Retail's 2012 China PoweRanking
report.
RT Mart's score of 69.6% is just 2.9 points less than Walmart's
score of 72.5% in the ranking of retailers projected to be Power
Retailers in the next five years. In the 2011 PoweRanking Report
the gap between the two was 8.5 points.
Key Numbers
- 72.5% (-12.9) Walmart
- 69.9% (-7.3) RT Mart
- 40.8% (+3.0) China Resource Vanguard
- 27.1% (-10.7) Watsons
- 17.2% (-3.5) Carrefour
- 6.1% (-1.3) Tesco
- 4.5% (+4.5) Yonghui
- 3.8% (-1.1) Auchan
- 2.7% (+2.7) Yihaodian.com
- 1.9% (-0.5) Bailian Group
Notably, Yihaodian - majority owned by Walmart - entered the top
ten as the first pure online retailer to be ranked as a Power
Retailer. This reflects the rapid growth in online shopping in
China.
The China PoweRanking study is now in its second year and is
split into two sections for manufacturers and retailers. It
included input from more than 300 retailer and manufacturer
respondents to benchmark how they view each other in the most
important areas of the manufacturer/retailer relationship.
The theme for the 2012 PoweRanking report is Shifting Sands and
the findings reflect a changing consumer goods market as growth
becomes less predictable and different companies pursue different
strategies with different results.
Visit the Kantar Retail website for more information.
A Kantar Retail PoweRanking report with retailers and
manufacturers in the US is also available: Amazon Challenges
Walmart.