Welcome to Kantar World, an interactive data visualisation of
some of the most frequently sought and useful Kantar data about
countries and consumers around the globe.
It's simplicity itself to use. Just select a dataset from the
drop-down menu. You can choose from:
Economic data
- Unemployment rates
- GDP growth
- Car ownership - data from Kantar Media TGI
- Mobile phone ownership - data from Kantar Media TGI
- Internet use - data from Kantar Media TGI
"Emotional" data
- Happiness score
- Well-being rating
Health data
- Cardiac prevalence
- Physical health satisfaction
The data will appear by country, with the countries colour-coded
by global region. You can choose to order the data either by region
(in the shape of a world map) or as a ranking from greatest to
least. In either case, hover your mouse over the name of relevant
country to view the statistic.
We'll be looking to expand this feature over time. What topics
would you like to see added to Kantar World? Contact us at
editor@kantar.com
Source: Kantar