Brands

Coca-Cola tops a new global ranking of the most chosen FMCG brands

Level up

Do brands need to “level up” to be successful today?

Get the right toolbox

Thoughts on the accurate prediction of respondent-level behavior

A one-sided relationship

Are brand relationships like human relationships?

Disney to insist on nutritional info for any food product ads.

From The Archive

Which are the most chosen brands in the UK?
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Kantar Media’s TGI reveals 8 million British adults respond to direct mail
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A comprehensive view of the year ahead from Kantar Media CIC
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Is there too much commercial sponsorship of the games?
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LATEST

Changes from local and central government needed to save the high street as we know it

UK Grocery share data: Aldi, Lidl and Waitrose all post record shares

BrandZ Top 10 global tech brands

Why being a “force for social good” makes a brand more successful

Labour lead the Conservative party by nine points

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