Aldi has been the star performer for a number of years and this
is reflected in its 29.8% growth rate. Its strong performance is
down to a solid combination of new store openings, a strong
advertising campaign and a consistent evolution of the goods on
offer in store. All of this means that Aldi has firmly established
its position as the number five retailer in Ireland with a 6% share
of the market and is now closing the gap on Lidl.
- 29.8% Aldi growth rate
- 8% Increase in alcohol sales this quarter
Shoppers are continuing to keep close control over their
spending - an austerity trend which has led to the value of the
Irish grocery market falling by 0.5%. This is despite a slight
increase in the Kantar Worldpanel inflation measure to 2.6%. This
trend is further demonstrated by consumers choosing to shop more
often for fewer items.
The latest supermarket share figures from Kantar
Worldpanel (for the 12 weeks ending 30th September 2012) in
Ireland also show that Tesco and SuperValu have out-performed the
market and are beginning to gain some momentum, both achieving
higher growth rates than last month. Lidl has seen a moderate
growth of 0.1 percentage points to 6.6%, although its 1% growth
rate is the lowest it has posted this year.
While the grocery market as a whole remains subdued, there
are still some areas that are performing well. Sales of alcohol at
the grocers have grown by 8% this quarter, showing that staying in
and have a drink is an increasingly popular choice for those of us
who are on a budget.