New research by Lightspeed Research has revealed that just over
half of parents (53%) believe retailers are not doing enough to
provide a family friendly shopping experience. It has highlighted
the top 5 things that make a great shopping experience for
families:
- Toilets
- Nearby parking facilities
- Cafe with kids meals
- Wide aisles
- Child friendly staff
The poll also shows that 1 in 5 people have visited a store just
because of the entertainment it provides for families with
children. Respondents were asked to nominate their favourite
store to visit with the family. Asda and Tesco are the most
frequently mentioned, followed by Sainsbury's, Toys R Us, and
IKEA.
Most respondents think that family shopping trips are OK, but
would not describe them as entertainment. In fact one in five
thinks they are more like torture!
Source: Lightspeed Research