Creative Development & Evaluation

Develop extraordinary creative that is also effective, so you can stand out and grow your brand.
creative development
Benefits
01

Uncover human insight for winning creative

Build a robust foundation for your creative platform, based on relevant human truths and an understanding of consumer behaviour.
02

Maximise ROI from your ads

Optimise your creative to stand out, create meaningful impressions, and drive brand growth in the short- and long-term.
03

Make your creative go further

Learn which markets your creative could successfully transfer to, with our predictive AI model.
04

Take the guesswork out of advertising ROI

Predict creative effectiveness in 15 minutes, with this fully automated AI-powered tool.

Client results

KitchAid

Increasing KitchenAid’s brand power

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yakult case study

Launching Yakult’s European campaign with confidence

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audi case study

Giving Audi the confidence to air new creative

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People drinking coffee

Helping Nescafé improve its brand image in France

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gatorade

Helping Gatorade create strong digital assets

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Bartender pouring a cocktail

Illuminating cross-cultural nuances for a beverage brand

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Featured solutions
Ad Testing & Development
Grow your brand with extraordinary creative. Know how your ad will perform, and how to improve it to maximise ROI.
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Kantar Marketplace
Get insights at the speed of business; high quality sample, validated solutions, self-serve surveys and expert consulting.
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affectiva
Watch the webinar
Learn how brands can capture attention through their creative to enhance advertising effectiveness.
Watch now
Marketing Trends 2024
Marketing Trends 2024
Discover the key 10 trends that marketers need to know in 2024. Each trend has a datapoint and Kantar’s point of view that will help you set your strategy up for success.
Find out more
Kantar Creative Effectiveness Awards 2023
Kantar Creative Effectiveness Awards
Discover the most creative and effective ads from 2022, as judged by consumers, and what makes them great.
Find out more

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