Concept testing

Rapidly test new product or service concepts using a flexible concept testing framework that can be applied across a range of verticals including FMCG, financial services, technology, travel, catering and many more.

Get feedback in as few as 24 hours - and with double the accuracy of traditional methods - so you can quickly and confidently move your top performing concepts to the next phase of development.

Make informed decisions about your innovation pipeline based on a balanced view of predictive short-term and long-term metrics.

Look at trial and growth potential to identify the most promising concepts for your portfolio. Plus, understand how innovation concepts may impact your brand with our optional brand equity module, which is underpinned by Kantar's Meaningfully Different Salient framework.

Identify the strengths and weaknesses of different concepts so you can fine tune the concepts that interest consumers the most.

Intuitive online dashboards provide actionable insight on how your concepts perform and what to improve. Integrated heatmapping and word cloud analysis reveal exactly what did and didn’t resonate with consumers so you can focus your budget and resources on the improvements required for a successful launch.

ConceptEvaluate flexes with your needs, so you can measure more of the things that really matter to your brand and category.  The adaptable study design allows you to understand consumers’ likelihood to buy, subscribe, download, visit, or otherwise engage with your new offer. Add on extra diagnostic modules to, measure  consumer interest in different varieties of a product, diagnose how price sensitive consumers are towards your concept, understand potential usage occasions for new products, or look at whether a new product line will provide incremental growth.