http://www.kantar.com/enThu, 29 Jul 2010 09:03:25 +0100http://www.kantar.com/#/whats-new/latest/kantar-and-gfk-partner-to-launch-on-line-data-quality-service-promediushttp://www.kantar.com/#/whats-new/latest/kantar-and-gfk-partner-to-launch-on-line-data-quality-service-promediusThu, 29 Jul 2010 00:00:00 +0100http://www.kantar.com/#/whats-new/latest/futures-company-announces-new-ceo-and-senior-management-line-uphttp://www.kantar.com/#/whats-new/latest/futures-company-announces-new-ceo-and-senior-management-line-upWed, 21 Jul 2010 00:00:00 +0100http://www.kantar.com/#/whats-new/latest/tns-announces-new-global-hr-talent-management-and-culture-directorhttp://www.kantar.com/#/whats-new/latest/tns-announces-new-global-hr-talent-management-and-culture-directorWed, 14 Jul 2010 00:00:00 +0100http://www.kantar.com/#/whats-new/latest/world-cup-attracts-record-viewer-figures-reveals-kantarsport-researchhttp://www.kantar.com/#/whats-new/latest/world-cup-attracts-record-viewer-figures-reveals-kantarsport-researchFri, 09 Jul 2010 00:00:00 +0100http://www.kantar.com/#/whats-new/latest/millward-brown-names-jorge-alagon-as-head-of-global-innovationshttp://www.kantar.com/#/whats-new/latest/millward-brown-names-jorge-alagon-as-head-of-global-innovationsThu, 08 Jul 2010 00:00:00 +0100here.]]>http://www.kantar.com/#/whats-new/latest/kantar-video-announces-key-hires-for-videolytics-launchhttp://www.kantar.com/#/whats-new/latest/kantar-video-announces-key-hires-for-videolytics-launchTue, 29 Jun 2010 00:00:00 +0100TM, a patent-pending measurement of television advertising creative effectiveness. The service provides standardized metrics that enable advertisers to quickly and easily benchmark ads within their own brands and against the competition. "Ace Metrix has developed a unique and innovative approach to measuring consumer response to competitive ads within 24 to 48 hours of launch," said Mary Ann Packo. "We look forward to working with Ace Metrix to provide this information to clients, develop new applications, and integrate their syndicated products into our suite of solutions."]]>http://www.kantar.com/#/whats-new/latest/tv-analytics-leader-ace-metrix-forges-partnership-with-wppkantar-companieshttp://www.kantar.com/#/whats-new/latest/tv-analytics-leader-ace-metrix-forges-partnership-with-wppkantar-companiesThu, 17 Jun 2010 00:00:00 +0100http://www.kantar.com/#/whats-new/latest/compete-hires-former-aol-insights-director-to-head-up-global-expansionhttp://www.kantar.com/#/whats-new/latest/compete-hires-former-aol-insights-director-to-head-up-global-expansionMon, 17 May 2010 00:00:00 +0100Kantar Video develops syndication, tracking and optimisation platform This initiative marks the launch of Kantar Video, a new unit extending the company's range of multi-channel data, analysis, and audience measurement services. Kantar Video, based in New York, has developed a proprietary syndication, tracking and optimization platform, Kantar Videolytics, dedicated to effectively and efficiently measuring and monetizing online and mobile video worldwide. Available on-demand to clients, Kantar Videolytics data will be combined with descriptive, behavioural and attitudinal data from consumer panels operated by other Kantar business units. Delivered via a powerful search engine, the service will be used to evaluate programme content as well as entire campaigns and their components. Kantar Video is currently rolling out a private beta of Kantar Videolytics and expects to launch the public beta in Fall 2010. More information is available on Kantar Video's website here. Kantar Video will be led by CEO William A. ("Bill") Lederer, who has previously served in senior leadership roles at Kantar Media, TNS and Getty Images. Most recently, Lederer served as chief operating officer, Kantar Media Audiences North America. Echo Video combines data sets for optimal viral video analytics Kantar Media is launching a viral video analytics solution called Echo Video which provides an in-market way to evaluate and optimize viral video for a brand and compare it to the competitive set. Echo Video combines behavioural and buzz data, providing measures of reach, user sentiment towards the video and the brand(s), the behaviour of those searched for it and their subsequent actions such as visiting a site, as well as the momentum created in social media pass-along. It is designed to provide a fuller picture of what happens to video and how the virality builds. In addition to providing in-market data for optimization, it can also be used retrospectively going back up to two years in time for learning about best-in-category tactics. Echo Video combines data sets from across Kantar, including Kantar Media's social media specialists Cymfony, digital analytics company Compete and will be infused with additional details from Kantar Video analytics. Plans are underway to incorporate additional insights from other sources both inside and outside of Kantar. New metric from Millward Brown sizes up viral video potential Millward Brown's digital unit, Dynamic Logic has been evaluating the effectiveness of online video since the format's inception, and has measured over 3,000 video ads to date. Dynamic Logic is currently combining attitudinal and engagement measures to identify the optimal content to use in video ads. Recent Millward Brown research found that fewer than one in six TV ads achieve high viral viewing online. The study analyzed behavioural viewing data from YouTube for over one hundred ads all of which were tested as finished films using Millward Brown's Link^TM copy testing solution. Based on this research, Millward Brown has developed a new Creative Viral Potential (CVP) pre-testing metric to help agencies and marketers predict viral success prior to launching an ad or video. "These initiatives represent our commitment to market-leading innovation in this critical communications area ahead of what we predict will be dramatically greater video ad spending and investment in the future," commented Nick Nyhan, Chief Digital Officer of Kantar. "For clients to feel confident shifting budgets into online and mobile video, it has become apparent we need better data and analytics. The ability to merge a variety of data sets using these tools will help unlock the full potential of online and mobile video for marketers and their agencies as well as for content creators, distributors, and publishers."]]>http://www.kantar.com/#/whats-new/latest/kantar-launches-initiatives-in-online-and-mobile-videohttp://www.kantar.com/#/whats-new/latest/kantar-launches-initiatives-in-online-and-mobile-videoThu, 13 May 2010 00:00:00 +0100Tech takes all: Technology brands demonstrated their pervasiveness in our daily lives. Google leads as the most valuable global brand, worth $114 billion. IBM was second at $86 billion, an increase of 30 percent. In third place, Apple's brand value grew by 32 percent and is now worth $83 billion, Microsoft was fourth with a value of $76 billion. Social Media in your Face(book): Facebook, the popular social networking site, entered the technology sector ranking for the first year with a brand value of $5.5 billion. More information on this year's survey can be found here.]]>http://www.kantar.com/#/whats-new/latest/tech-companies-triumph-in-millward-browns-2010-ranking-of-worlds-most-valuable-brandshttp://www.kantar.com/#/whats-new/latest/tech-companies-triumph-in-millward-browns-2010-ranking-of-worlds-most-valuable-brandsThu, 29 Apr 2010 00:00:00 +0100http://www.kantar.com/#/whats-new/latest/kantar-media-and-millward-brown-precis-unite-to-form-single-agencyhttp://www.kantar.com/#/whats-new/latest/kantar-media-and-millward-brown-precis-unite-to-form-single-agencyMon, 26 Apr 2010 00:00:00 +0100http://www.kantar.com/#/whats-new/latest/kantar-media-na-appoints-chief-client-officerhttp://www.kantar.com/#/whats-new/latest/kantar-media-na-appoints-chief-client-officerWed, 21 Apr 2010 00:00:00 +0100http://www.kantar.com/#/whats-new/latest/tns-announces-huge-public-sector-win-in-indiahttp://www.kantar.com/#/whats-new/latest/tns-announces-huge-public-sector-win-in-indiaTue, 13 Apr 2010 00:00:00 +0100http://www.kantar.com/#/whats-new/latest/blackshaw-joins-added-value-executive-committee-as-chief-talent-officerhttp://www.kantar.com/#/whats-new/latest/blackshaw-joins-added-value-executive-committee-as-chief-talent-officerThu, 08 Apr 2010 00:00:00 +0100http://www.kantar.com/#/whats-new/latest/tns-and-rms-join-forces-to-create-new-research-force-in-west-africahttp://www.kantar.com/#/whats-new/latest/tns-and-rms-join-forces-to-create-new-research-force-in-west-africaTue, 23 Mar 2010 00:00:00 +0000http://www.kantar.com/#/whats-new/latest/coca-cola-signs-up-red-dot-square-for-virtual-reality-insights-facilityhttp://www.kantar.com/#/whats-new/latest/coca-cola-signs-up-red-dot-square-for-virtual-reality-insights-facilityMon, 22 Mar 2010 00:00:00 +0000http://www.kantar.com/#/whats-new/latest/kantar-health-appoints-head-of-global-marketinghttp://www.kantar.com/#/whats-new/latest/kantar-health-appoints-head-of-global-marketingWed, 03 Mar 2010 00:00:00 +0000here.]]>http://www.kantar.com/#/whats-new/latest/millward-brown-unveils-new-metric-to-measure-brand-successhttp://www.kantar.com/#/whats-new/latest/millward-brown-unveils-new-metric-to-measure-brand-successTue, 23 Feb 2010 00:00:00 +0000TM, with the dynamic web analytics of Compete. TNS WebEval^TM uncovers specific issues that are causing underperformance, as well as giving guidance on the best ways to enhance the site. When combined with Compete's ability to analyze consumer behaviour across the entire Web, including search term usage and conversion activities within brand sites, WPO provides clients with an in-depth understanding of their visitors and precisely how to attract and engage with them. "An optimal on-line experience is the key driver for attracting and engaging consumers to websites and other digital touch-points," said Jordi Ferrer, Head of TNS Digital. "By being able to provide specific and actionable recommendations from the design and functionality to the usability and content of the site, we are able to help our clients optimise the on-line experience of their consumers and as a result maximise ROI in their digital assets."]]>http://www.kantar.com/#/whats-new/latest/tns-partners-with-sister-company-compete-to-launch-web-performance-optimiserhttp://www.kantar.com/#/whats-new/latest/tns-partners-with-sister-company-compete-to-launch-web-performance-optimiserWed, 17 Feb 2010 00:00:00 +0000http://www.kantar.com/#/whats-new/latest/kantar-retail-forms-leading-retail-insights-and-consulting-businesshttp://www.kantar.com/#/whats-new/latest/kantar-retail-forms-leading-retail-insights-and-consulting-businessWed, 10 Feb 2010 00:00:00 +0000http://www.kantar.com/#/whats-new/latest/compete-and-247-real-media-bring-greater-accountability-to-online-advertisinghttp://www.kantar.com/#/whats-new/latest/compete-and-247-real-media-bring-greater-accountability-to-online-advertisingWed, 10 Feb 2010 00:00:00 +0000http://www.kantar.com/#/whats-new/latest/mma-picks-lightspeed-as-official-european-research-partnerhttp://www.kantar.com/#/whats-new/latest/mma-picks-lightspeed-as-official-european-research-partnerThu, 04 Feb 2010 00:00:00 +0000TM Strong Brands Portfolio has gained 36.4 percent since April 2009, when the holdings of the BrandZ Top 100 Most Valuable Global Brands were last reported. That compares to an S&P 500 percentage increase of 31.6 percent in the same period. The BrandZ portfolio is now worth 30.1 percent more than the S&P 500 since April 2006. The BrandZ Strong Brands index from April 2006 currently stands at 15.3 percent compared to minus 14.8 percent for the S&P 500. "The recent Wall Street upswing has benefited most equities, with both the BrandZ Strong Brands Portfolio and the S&P 500 gaining significantly in recent months as the U.S. heads out of recession," said Joanna Seddon, CEO, Millward Brown Optimor. "However, the brands in our portfolio, which represent the top brands in the world including Google, Microsoft and Coca-Cola have widened their gap in terms of performance from the S&P 500 benchmark. This accentuates the argument that investment in brands and brand management is key to a company's performance stability and superior business return." Millward Brown Optimor will release its fifth annual BrandZ Top 100 Ranking of the Most Valuable Global Brands in late April 2010.]]>http://www.kantar.com/#/whats-new/latest/strong-brands-outpace-the-market-says-millward-brown-reporthttp://www.kantar.com/#/whats-new/latest/strong-brands-outpace-the-market-says-millward-brown-reportWed, 03 Feb 2010 00:00:00 +0000http://www.kantar.com/#/whats-new/latest/kantar-worldpanel-launched-with-new-name-and-brandinghttp://www.kantar.com/#/whats-new/latest/kantar-worldpanel-launched-with-new-name-and-brandingFri, 29 Jan 2010 00:00:00 +0000http://www.kantar.com/#/whats-new/latest/foresight-group-integrates-with-tns-global-stakeholder-managementhttp://www.kantar.com/#/whats-new/latest/foresight-group-integrates-with-tns-global-stakeholder-managementThu, 28 Jan 2010 00:00:00 +0000here.]]>http://www.kantar.com/#/whats-new/latest/kantar-companies-contribute-to-us-on-line-privacy-initiativehttp://www.kantar.com/#/whats-new/latest/kantar-companies-contribute-to-us-on-line-privacy-initiativeWed, 27 Jan 2010 00:00:00 +0000http://www.kantar.com/#/whats-new/latest/kantar-combines-assets-to-launch-kantar-mediahttp://www.kantar.com/#/whats-new/latest/kantar-combines-assets-to-launch-kantar-mediaTue, 26 Jan 2010 00:00:00 +0000here.]]>http://www.kantar.com/#/whats-new/latest/tns-bmrb-launches-uk-social-and-political-attitudes-unithttp://www.kantar.com/#/whats-new/latest/tns-bmrb-launches-uk-social-and-political-attitudes-unitMon, 11 Jan 2010 00:00:00 +0000http://www.kantar.com/#/whats-new/latest/tns-bmrb-launches-specialist-public-sector-resourcehttp://www.kantar.com/#/whats-new/latest/tns-bmrb-launches-specialist-public-sector-resourceMon, 04 Jan 2010 00:00:00 +0000http://www.kantar.com/#/whats-new/latest/added-value-steps-up-commitment-to-digital-innovation-with-new-hirehttp://www.kantar.com/#/whats-new/latest/added-value-steps-up-commitment-to-digital-innovation-with-new-hireTue, 08 Dec 2009 00:00:00 +0000