Kantar's audience segments are now available on all major buying platforms.

Use the search tool below to explore all our audience segments, our categories include:

  • Automotive
  • Consumer Electronics
  • Consumer Financial
  • Demographics
  • Sociodemographics
  • Dining
  • Health and Wellness
  • Fashion
  • Media and Entertainment
  • Personal Care
  • Advocacy
  • Sports & Leisure
  • Telecommunications
  • Travel

If you can't find an audience to match your campaign needs, contact our team for assistance.  We can create any custom segments or conduct custom research to create the audience target that precisely suits your needs.

Kantar Audiences Data Sources

Audiences are built from leading industry syndicated studies and campaign tracking services.