The ecommerce revolution is here.
As a result of the pandemic, by July 2020 ecommerce had grown 41% year on year in just three months.*
But while 95% of business leaders believe that online spending will continue to accelerate, only 55% plan to increase their ecommerce capabilities.**
Shoppers no longer consider a smooth ecommerce experience a ‘nice to have’. Knowing how people shop online, the triggers and barriers to usage, and what motivates them to buy on different platforms is key to a successful ecommerce strategy.
Businesses that successfully improve their ecommerce capabilities are best placed to succeed in an uncertain future. However, getting an actionable overview of a category’s ecommerce landscape can be time-consuming and laborious.
*Kantar Worldpanel **Kantar Global Business Compass
Get a foundational understanding of ecommerce and shoppers for your category and country with eCommerce ON. In as few as 7 days, understand:
- How do people shop online across different ecommerce platforms?
- What are their mindsets, and what makes them buy online?
- How do people prioritise money, time and effort in online shopping decisions?
- How can ecommerce retailers improve their relationship with shoppers in different categories?
Why eCommerce ON?
Fast and actionable insights
Automated reports in as little as seven days.
Up to 30% cheaper than custom research.
Compare to pre-COVID-19 benchmarks across 18 countries and 16 macro-categories.