The ecommerce revolution is here.

As a result of the pandemic, by July 2020 ecommerce had grown 41% year on year in just three months.*

But while 95% of business leaders believe that online spending will continue to accelerate, only 55% plan to increase their ecommerce capabilities.**

Shoppers no longer consider a smooth ecommerce experience a ‘nice to have’. Knowing how people shop online, the triggers and barriers to usage, and what motivates them to buy on different platforms is key to a successful ecommerce strategy.

Businesses that successfully improve their ecommerce capabilities are best placed to succeed in an uncertain future. However, getting an actionable overview of a category’s ecommerce landscape can be time-consuming and laborious.

*Kantar Worldpanel **Kantar Global Business Compass

Get a foundational understanding of ecommerce and shoppers for your category and country with eCommerce ON. In as few as 7 days, understand:

  • How do people shop online across different ecommerce platforms?
  • What are their mindsets, and what makes them buy online?
  • How do people prioritise money, time and effort in online shopping decisions?
  • How can ecommerce retailers improve their relationship with shoppers in different categories?

Why eCommerce ON?


Fast and actionable insights

Automated reports in as little as seven days.


Cost-efficient insights

Up to 30% cheaper than custom research.


Size trends

Compare to pre-COVID-19 benchmarks across 18 countries and 16 macro-categories.

eCommerce ON woman receiving delivery Kantar
Find out how to unlock ecommerce growth. Get the insights you need, when you need them, with eCommerce ON.
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