Trade Promotion Solutions

Unlock value, ignite sustainable growth, and support long-term revenue growth with Kantar’s proven approach to Trade Promotion Digital Transformation for FMCGs.

We bring over 25 years of expertise and partnership; leading consumer goods organisations through their unique transformation journeys worldwide. Our Trade Promotion solutions are market-specific and employ AI to inform powerful promotional strategies that resonate with you and your retail partners, transforming revenue management insights into effective and actionable promotional actions and outcomes. With our layered approach, we help pace and drive deployment according to unique organisational needs.

The Trade promotion Journey Play by Play

Trade Promotion Solution Infographic

Download our infographic to learn how to support your Trade Promotion Journey. 

Free download here

AI-enabled, data-driven, and streamlined trade promotion processes

Our Trade Promotion Management solutions bring every stakeholder together through timely and intuitive insights and drive promotion effectiveness across brands, channels and customers.

Through our digitally-powered Sales Performance Platform we are able to support every pillar of trade promotion activities, offer market specific solutions and connect key sales activities for your organisation. Our modular approach allows you to layer TPx digital transformation at the right scale and pace to fit your organisational needs.

People, Processes, Data

People – Enable change management through embedded best practices, easy to use solutions, and full support of all stakeholders

Processes – Our AI-powered tools provide end-to-end processes coverage, from insights to action, suited to specific needs.

Data – With AI-driven analytics, you can unlock insights to make informed decisions across teams and deliver win-win promotional programs

No matter where you are in your journey, Kantar can help you drive trade promotion digital transformation at scale, at speed, and securely across your organisation.

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Top trends in Trade Promotion Management

Understand the role of trade promotion effectiveness in revenue management and how FMCGs are getting ready to leverage this key growth driver.

Read survey highlights here

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Trade Promotion Miniguide

Get your Trade Promotion Miniguide to fast track growth and value creation in the new normal. Visit our Revenue Growth Management digital guide and download your copy.

Download the guide


5 Best-In-Class Distinctions in the POI Enterprise Planning Vendor Panorama

Kantar’s TPX solution has ranked joint first in the number of distinctions awarded, in the latest vendor assessment by the Promotion Optimization Institute.

See the full list of distinctions here

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Trade Promotion Best Practices Series

Your guide to driving successful change and lasting growth through scalable and repeatable trade promotion activities.

View our articles here


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Digital transformation webinar series

Learn from FMCG leaders how to achieve commercial excellence and profitable growth through digital transformation programs.

Watch the webinars here

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Kantar Trade Promotion Digitisation Approach

Kickstart your TPM transformation journey with best-in-class, market-specific trade promotion foundations.

Find out more

To find out more, speak with one of our experts in Trade Promotion Effectiveness, Revenue Management and Digital Transformation. Get in touch.