Trade Promotions: paving the way to Revenue Management Success

Our Trade Effectiveness solutions help you invest wisely and implement effective promotional strategies that translate into higher ROI, increased revenues, and improved customer relationships. With RGM AI-driven analytics you can drive optimal trade fund programs and strategies through to win-win promotional plans. Your RGM, finance, and commercial teams can align around the right growth opportunities for faster and better yearly plans and periodic business reviews.

Tap into the power of AI/ML predictive analytics to make your promotional investments work harder

Drive optimal promotional investments and strategies across the organisation, through timely and actionable insights. Download our infographic to learn how Kantar supports trade promotion effectiveness from insights to action.

Discover more content on Revenue Growth Management and Promotion Effectiveness

• RGM and Trade Promotions: the Pink Miniguide - Download the miniguide
• Kantar Trade Promotion Solutions - Learn more about our TPM solutions
• Revenue Management in the Wake of Economic Recovery - Watch the recording