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About Us

Who Are We and What We Do
Kantar XTEL is a leading Global Revenue Management Solutions Provider

Kantar XTEL delivers holistic, proven digitalisation and change management for consumer packaged goods companies (CPGs) across all five continents. Combining state-of-the-art technology, deep industry expertise, data management and consulting capabilities, we can support CPG's of any size in their journey for value realisation and profitable revenue growth.

Our purpose is to help businesses grow smarter, every day.

Today Kantar XTEL is an independent entity within the Kantar Group, formed in August 2022 when StepUp RGM merged with Kantar’s existing XTEL Business and created the combined business ‘Kantar XTEL’.  Cédric Guyot was appointed CEO of the company, and together with his leadership team they will lead the next phase of growth in the FMCG Revenue Management Software market.

Who we are

Kantar XTEL has a complete, unique and rounded understanding of revenue management thanks to a diverse team of more than 350 data, technology and CPG experts who are based across four continents.

Our experts work together with FMCG manufacturers of all shapes and sizes, in 60+ countries, to support them in their digital journey for value realisation and profitable growth. 



Active FMCG clients



Data, Technology & CPG experts

in 4 continents


Trade spend managed

annually in our solutions


Countries using

our solutions

What we do

Revenue Growth Management

Driving value creation and profitable growth, from insights to action for FMCGs. Learn more

Trade Promotion Management and Optimisation

Empowering commercial teams to invest wisely, drive profitable growth with retail partners and accelerate ROI. Learn more

Retail Execution

Activating the power of brands in each retail store to win with customers. Learn more

How we help

As a result of successful partnerships with over 100 leading CPG companies worldwide, Kantar XTEL is uniquely positioned to accompany you in your transformation journey to secure profitable revenue growth.

We understand that to enable successful transformation for your organisation it's key to make revenue management an everyday and scalable practice across the business, through proven digitalisation and change management, we help you make it happen.

Our holistic approach to revenue management digital transformation encompasses all key pillars – data & insights, processes, systems and people – through a powerful blend of technology platforms, advanced data management and analytics, and value realisation capabilities.


Kantar XTEL - Get in Touch
Get in touch with the Kantar XTEL team
Where ever you are in your digital evolution, we are here to help you.
Contact us

Meet Our Leaders

Cedric Guyot

Chief Executive Officer

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Daryl Orts

Daryl Orts 

Chief Technology Officer

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Antonella Sabatini

Antonella Sabatini

Chief People Officer

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Alan Shankland

Alan Shankland

Global Head of Services

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Steve Le Rhun

Steve Le Rhun

Head of Global Sales

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Robert Mata CMO

Robert Mata

Chief Marketing Officer

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Luca Scagliarini CPO

Luca Scagliarini

Chief Product Officer

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Matt Overd

Matt Overd

Chief Finance Officer

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Our Expertise
As a result of successful partnerships with more than 100 leading CPG companies worldwide, Kantar XTEL is uniquely positioned to accompany you in your journey to successfully digitalise revenue management processes and achieve profitable growth. 
How we help
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Careers at Kantar XTEL
Our people are a diverse mix of talented individuals from more than 29 different nationalities, working from 12 different countries. We want to have an inclusive culture, where everyone feels they belong and are empowered to succeed. Discover our current vacancies and join us.
Join Us

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