Kantar XTEL delivers holistic, proven digitalisation and change management for consumer packaged goods companies (CPGs) across all five continents. Combining state-of-the-art technology, deep industry expertise, data management and consulting capabilities, we can support CPG's of any size in their journey for value realisation and profitable revenue growth.

Our purpose is to help businesses grow smarter, every day.

Today Kantar XTEL is an independent entity within the Kantar Group, formed in August 2022 when StepUp RGM merged with Kantar’s existing XTEL Business and created the combined business ‘Kantar XTEL’.  Cédric Guyot was appointed CEO of the company, and together with his leadership team they will lead the next phase of growth in the FMCG Revenue Management Software market.

Kantar XTEL has a complete, unique and rounded understanding of revenue management thanks to a diverse team of more than 350 data, technology and CPG experts who are based across four continents.

Our experts work together with FMCG manufacturers of all shapes and sizes, in 60+ countries, to support them in their digital journey for value realisation and profitable growth. 

Revenue Growth Management

Driving value creation and profitable growth, from insights to action for FMCGs. Learn more

Trade Promotion Management and Optimisation

Empowering commercial teams to invest wisely, drive profitable growth with retail partners and accelerate ROI. Learn more

Retail Execution

Activating the power of brands in each retail store to win with customers. Learn more

As a result of successful partnerships with over 100 leading CPG companies worldwide, Kantar XTEL is uniquely positioned to accompany you in your transformation journey to secure profitable revenue growth.

We understand that to enable successful transformation for your organisation it's key to make revenue management an everyday and scalable practice across the business, through proven digitalisation and change management, we help you make it happen.

Our holistic approach to revenue management digital transformation encompasses all key pillars – data & insights, processes, systems and people – through a powerful blend of technology platforms, advanced data management and analytics, and value realisation capabilities.