The need to have a holistic view and approach to Revenue Growth Management, from price changes to package innovation, is becoming top of the CPG agenda. We've put together a hub of webinars, client success stories, research reports and more to assist you on that journey.
Accelerating profitable growth with consistent and coordinated processes and systems into a holistic RGM approach was the objectives for our client Upfield. Read more on how they achieved this and the steps we took.
Barilla partnered with Kantar XTEL to drive Sales Force Automation digital transformation across markets internationally, adopting standardised and automated retail execution to increase consistency across countries and a global view of performance.
Insights and advice have been taken from FMCG leaders participating in the webinar series "Digital Transformation for Commercial Excellence and Growth“
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