Our Industry Experts share Insights and Inspiration for CPG's
Our experts from across the business, and from across the world, share their perspectives and thought provoking insights on CPG Industry challenges, CPG brand focus areas and how digitalisation and automation helps to overcome the challenges and assist with focus areas and decision making.
We believe now is the time to do more with less, to embrace digitalisation and empower decision makers to have one view of where growth is happening and how to enable it.
We help businesses grow smarter, everyday.
Alan Skiles explains how CPGs can strike the right balance across RGM levers for success.
1. the promotion lever, 2. the retailer shift, and 3. the race for market share
Alexandra Campos highlights the biggest CPG challenges ahead due to the cost of living increases.
1. shopper sensitivity, 2. assortment mix, and 3. NPD and pricing plans
Brian Kolubinskyj explains how to make RGM applicable and usable for CPGs.
1.collating insights, 2. ensuring they are actionable, and 3. RGM and TPM coming together
Kerem Cataner and Pedro Sousa and the 3 key pillars of RGM success.
1. the science elements of data and analytics, 2. the art elements of people, and 3. RGM being a continous process
Mark HamiltonBowker talks about the cost of living crisis.
1. pricing changes & impacts, 2. supply chain challenges, and 3. eCommerce & promotional design
Nigel Huxtable walks through the go to market challenges in APAC.
1. collating data streams, 2. having a consistent approach, and 3. increasing margins
Profitable Revenue Growth with best in class RGM and TPM: RGM study 2022.
Download the infographic here.
The Trade Promotion Managament journey, stakeholder benefits play by play.
Get a copy of the infographic here.
Global Revenue Management study 2022
The 2nd edition research with FMCG leaders
Understand how persistent challenges are affecting
FMCG's, and their opinions on how the sector may
change in the future to safeguard profitability.
Trade Promotion Management Guide
Insights and advice from FMCG leaders
Fast track growth and value creation by learning from others
who have already completed their TPM digitalised journey
to maximise the impact of your own journey.
Article: Embedding Revenue Growth Management in the year after hyperinflation
Why are CPG's looking to embed Revenue Growth Management across the business after so much uncertainty.
by Evert Verlinden.
Article: Clearing the challenges of multi-market Trade Promotion Management
A digital transformation journey is also a change management journey, where specific challenges need to be overcome,
such as different perspectives and different ways of working.
by Alan Shankland.