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POI Webinar: CPG experts discuss the 2022 Revenue Management study and share perspectives

RGM capabilities at the forefront of the FMCG agenda
The 2nd Edition Global Revenue Management study findings and insights

During this webinar discussion with POI, experts from Kantar XTEL Kerem Cataner and Phil Cottrell walk through the key findings coming from the 2nd edition global Revenue Management study, adding their best practice tips and advice on how to take a holistic approach to RGM, while balancing the impact of the different commercial levers to increase profitability and growth.

They describe strategies for adapting to the evolving shopper needs, how to tackle the increased cost of raw materials and how to overcome common pitfalls when adopting revenue growth activities. 

We hope you find it useful, feel free to share with your colleagues.


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Research Study: Global FMCG Revenue Management study report 2022
The 2nd edition of our global study with FMCG leaders, gathering their perceptions on the effects of the structural changes they have seen, and their opinions on how the sector may change in the future to safeguard profitability.
Revenue Management Today and Tomorrow
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