Jars of cereal

Webinar: How Bel and Kellogg's are driving digital transformation and profitable growth

In this webinar Fred Harris from Bel, and Alexis Janssen from Kellogg's share best practices for driving a successful digitalisation process
How Bel and Kellogg's are driving change in order to create the right foundation to thrive

Frederick Harris from Bel and Alexis Janssens from Kellogg’s share their learnings, thoughts and advice around how to successfully drive digital transformation across markets in Trade Promotion Management, which pitfalls to avoid, and how to create the right foundation to thrive during the recovery phase and beyond.

The main discussion themes are:

  • The key ingredients in the digital transformation journey and why
  • Driving change and avoiding pitfalls
  • The Revenue Growth Management journey
  • Describing the digital transformation journey in phrase

We hope you find it interesting, feel free to share with your colleagues.

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Trade Promotion Management Knowledge Hub
Your digital guide to TPM Transformation and Success
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Research Study: Global FMCG Revenue Management study report 2022
The 2nd edition of our global study with FMCG leaders, gathering their perceptions on the effects of the structural changes they have seen, and their opinions on how the sector may change in the future to safeguard profitability.
Revenue Management Today and Tomorrow