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Webinar: Orkla explains how Trade Promotion Optimisation had an immediate positive impact on promotional forecast accuracy

Driving growth with optimal trade promotion programs.
How Orkla experienced an immediate positive impact on promotional forecasting accuracy from 50% to over 70% 

In this webinar, Orkla describes their path towards trade promotion optimisation supported by the right digitalisation approach, leveraging AI/ML for accurate promotional plans and effective execution.

They discuss how they brought together different countries, distribution channels, processes and requirements to find promotion effectiveness and revenue growth management success. 

We hope you find it interesting, feel free to share with colleagues. You can also read the Orkla case study article here. 

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As a result of successful partnerships with more than 100 leading CPG companies worldwide, Kantar XTEL is uniquely positioned to accompany you in your journey to successfully digitalise revenue management processes and achieve profitable growth. 
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Your digital guide to TPM Transformation and Success