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Webinar: Clif Bar explains the importance of a pre-design phase for Trade Promotion Management digitalisation

Digital transformation as a foundation for long-term growth
A discussion with Clif Bar - Trade Promotion Management digital journey & transformation


Trade Promotion Management digitalisation projects are large and often complex, which can lead to a number of common challenges, especially in the design phase.

As a result of experiencing these as part of previous project implementations by Kantar XTEL, it was agreed there should be a pre-design phase to ensure there is a common understanding and alignment of business needs and requirements.

This enabled collaboration across the business, and therefore a good level of understanding of what should be prioritised, which resulted in a high level of  buy-in.

Watch the recorded webinar to find out more. 

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