Webinar: Clif Bar explains the importance of a pre-design phase for Trade Promotion Management digitalisation

Trade Promotion Management digitalisation projects are large and often complex, which can lead to a number of common challenges, especially in the design phase.

As a result of experiencing these as part of previous project implementations by Kantar XTEL, it was agreed there should be a pre-design phase to ensure there is a common understanding and alignment of business needs and requirements.

This enabled collaboration across the business, and therefore a good level of understanding of what should be prioritised, which resulted in a high level of  buy-in.

Watch the recorded webinar to find out more.