Digital (Dx) Analytics
Maximise your growth opportunities with Dx Analytics, by detecting new trends early, and optimising products and pricing.
With our cutting-edge digital analytics, we help our clients use digital data to uncover what others cannot. We look in the right place, at the right time, with the right human and artificial intelligence – to help with product development, detecting consumer needs, forecasting trends, and optimising digital performance.
Use digital data to augment your existing demand space frameworks to uncover the trends, context, and people behind your segments. Take innovation, communication, and targeting strategies to the next level.
Understand who is doing what, where, when and why, in the context of a category and its adjacencies. Uncover disruptive trends with insights from social media analytics.
Understand which search trends affect the panorama for your category, uncover new news, and gauge the trend momentum.
The power of analytics
How do analytics support better marketing decisions in times of uncertainty?Find out more