Colombia

We have provided market research services in Colombia for nearly 20 years. We work with the biggest brands locally to help them understand their market and find strategies to grow across different industries. Our head office is in Bogotá, and from this location we provide services across the country.

From the Colombian office you can access to our global expertise in Brand Guidance, Brand Strategy, Innovation, Creative, Customer Strategy, Media, Go-to-Market Strategy and Execution and more.

We provide information on consumption habits, shopper analysis, retail & shopper interaction, among other special studies of FMCG categories. Our panel of consumers audits on a weekly basis the purchase behaviour of 6000 homes, covering 80% of the urban population, in the 58 main cities.

Kantar IBOPE Media in Colombia offers solutions that help media, content producers, advertisers, digital players and agencies understand changes in the behaviour of consumers and audiences. Our solutions cover: audience intelligence, advertising intelligence, consumer intelligence, social media intelligence, programmatic paid search, celebrity score and sports sponsoring.