Smartphone OS Market Share

iOS accounts for 26.2% of all smartphone sales across the five major European markets (EU5), with share also up in Australia and flat in the USA.

Lockdown has led to more consumers using their mobiles for fitness tracking, video calls and streaming. What other trends have we seen in the US, EU and China?

Latest data shows mid-tier manufacturers and devices are driving consumer purchasing decisions during COVID-19, including migration to online buying.