Capability Benchmarking
Comprehensive benchmarking tools to diagnose current and future organizational effectiveness and paths to growth.
Overview
Benchmarking tools integrate stakeholder interviews, quantitative benchmarking, and an assessment of your marketing tools. Stakeholder interviews identify issues, opportunities and expectations; we also look at global marketing effectiveness drivers, and assess the briefs, models, and processes used in marketing for optimization opportunities.
Key features
Internal assessments and benchmarks
Identify capability development areas that will boost organizational effectiveness, to create your unique way of growing.
Quantitative benchmarking
Benchmark global marketing effectiveness drivers against our PulseCheck2020 data.
Translating benchmarks into strategic recommendations
We advise on your priorities, marketing strategy, structure and capabilities, and encourage alignment and momentum.
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