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For maximum impact every element of your campaign must be carefully selected and optimized to work both individually and in conjunction with other touchpoints.
Food & Beverage brands tend to outperform the pack and generate more impact.
In the midst of trying to make people laugh, stir emotions, and earn attention, an ad still must follow the fundamentals to be effective.
Are the expectations on brands for the big game too high? What is an ad for the masses when there is no longer a clear “mass?”
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