Kantar at Mobile World Congress 2017
Want a true view of what consumers do on their mobile? For more mobile data and insights visit our Insights websites:
On our stand you will see our mobile behavioural wall: The only way to see a true, representative, 360 degree view of what consumers do on their mobile devices is through a behavioural measured panel. Kantar and Kantar’s operating brands manage a number of syndicated panels. The data on the wall is from our panel in the USA.
USA - 20,000 people
UK - 1,000 people
Russia - 3,500 people
South Korea - 2,500 people
China - 10,000 people, growing to 25,000
Indonesia - 15,000
Denmark - 1,000
We can deploy our technology anywhere in the world for ad-hoc business, and we have a string of 3rd party data partners we can go to for similar data.
Our Game of Phones quiz, features ten entertaining and insightful mobile facts, captured through our mobile panels, Kantar TNS, and Kantar Worldpanel Comtech.
At #MWC17, WPP’s Data Alliance is organising a Technology Tour by experts from across the WPP network; our big boss, Sir Martin Sorrell, will present from our stand; and we will host a showcase of innovative mobile capabilities co-created by our WPP agencies and strategic partners: Facebook, Google, Spotify, AOL, Foursquare and MobileWalla.