Kantar at Mobile World Congress 2017
Our mobile experts really enjoyed meeting you at Mobile World Congress 2017. For more mobile data and insights visit our Insights websites:
On our stand you will have seen our mobile behavioural wall: The only way to see a true, representative, 360 degree view of what consumers do on their mobile devices is through a behavioural measured panel. Kantar and Kantar’s operating brands manage a number of syndicated panels. The data on the wall is from our panel in the USA.
We have panels in: USA, UK, Russia, South Korea, China, Indonesia and Denmark.
We can deploy our technology anywhere in the world for ad-hoc business, and we have a string of 3rd party data partners we can go to for similar data.
You may also have played our Game of Phones quiz, featuring ten entertaining and insightful mobile facts, captured through our mobile panels, Kantar TNS, and Kantar Worldpanel Comtech.
At #MWC17, WPP’s Data Alliance organised a Technology Tour led by experts from across the WPP network; our big boss, Sir Martin Sorrell, presented from our stand; and we hosted a showcase of innovative mobile capabilities co-created by our WPP agencies and strategic partners: Facebook, Google, Spotify, AOL, Foursquare and MobileWalla.