Kantar at Mobile World Congress 2016
Want a true view of what consumers do on their mobile? Want to understand what people buy and why? Our mobile experts really enjoyed meeting you at Mobile World Congress 2016.
We've created a recap of MWC, so you can see our data, insights and play our Game of Phones quiz, visit this link on your mobile phone.
For #MWC16 we ran tours hosted by experts from across the WPP network and our selected partners; our big boss, Sir Martin Sorrell, presented from our stand; and we hosted a lion’s den to highlight key start-ups.
On our stand you will have seen our mobile behavioural wall: The only way to see a true, representative, 360 degree view of what consumers do on their mobile devices is through a behavioural measured panel. Kantar and Kantar’s operating brands manage a number of syndicated panels. The data on the wall was from our panel in the USA.
USA - 20,000 people
UK - 1,000 people
Russia - 2,800 people
South Korea - 2,500 people
China - 10,000 people, growing to 25,000
Planned for 2016 - Indonesia and Spain
We can also deploy our technology anywhere in the world for ad-hoc business, and we have a string of 3rd party data partners we can go to for similar data.
You may also have played our Game of Phones quiz. with twelve entertaining and insightful mobile facts, captured through our panel in the USA. We'll soon have a mobile version of this for you to test your colleagues and friends.
In the meantime, to speak to one of our mobile experts, email: firstname.lastname@example.org. Or you can follow us on Twitter for updates.
Also, our editorial team have put together a series of articles to round-up Mobile World Congress 2016, which can be found on our Insight websites:
Kantar UK Insights - Mobile World Congress 2016 - hit or miss?
Kantar France Insights - Mobile World Congress 2016 : un bilan en demi-teinte
Kantar España Insights - MWC 2016: El congreso descafeinado
Read our #MWC16 highlights from the Samsung, huawei and LG launches on Kantar UK Insights. Et si vous préférez le français, rendez-vous sur notre site. Y si lo quieres leer en español puedes hacerlo a través de este link. Ou, se preferir, pode ver os destaques em português no site brasileiro.
We also have some new research looking at what happens next for the Smartphone market, now double-digit growth is over. Read the article and download the white paper from Kantar UK Insights. Et si vous préférez le français, rendez-vous sur notre site. Y si lo quieres leer en español puedes hacerlo a través de este link.