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BrandZ™ is the only brand valuation ranking that measures the contribution of the brand that is validated to in-market sales.
Unlike other brand rankings, BrandZ is 100% customer-centric. In addition to identifying the strengths and weaknesses of a brand, BrandZ also tells us why. And, based on the global scope of our research, BrandZ is the first to identify worldwide trends and high potential brands in fast-growing markets.
Latest BrandZ reports
BrandZ Top 100 Most Valuable Global Brands 2020
Explore how high-performing brands are proving their resilience, the pandemic impact across 14 categories, and implications for future growth.
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BrandZ Top 50 Chinese Global Brand Builders 2020
This report looks at the dynamic nature of China’s fastest rising globalising brands and the key factors enabling them to achieve stable growth in an uncertain world.
The BrandZ Top 75 Most Valuable Global Retail Brands 2020
Explore the full report to find practical guidance – things that retail businesses could and should be doing now, both to ride out the worst of the storm, and to be ready for recovery as it happens.
Supercharge brand growth
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