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Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4 million consumers covering 18,000 brands across 512 categories in 50 markets.
Our series of ranking reports diagnose and contextualise the brand growth strategies of the world’s most valuable brands, against the current macro-economic landscape.
Time and time again, Kantar BrandZ analysis has proven that businesses that invest in their brands outperform the market, and that investment in marketing remains the most powerful form of defence in times of crisis.
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