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Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4.5 million consumers covering 22,000 brands across 538 categories in 54 markets.
Our series of brand ranking reports diagnose and contextualise the growth strategies of the world’s most valuable brands, against the current macroeconomic landscape.
Time and time again, Kantar BrandZ analysis has proven that businesses that invest in their brands outperform the market, and that investment in marketing remains the most powerful form of defence in times of crisis.
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