Get the insights you need to build your brand at speed

Accelerate consumer understanding with a market research platform designed for marketing agility.

Optimise your marketing mix

Whether you’re working on a campaign or a new product innovation, Kantar Marketplace has a solution to deliver the insights you need – with results in as little as a few hours.

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ad testing graphic — Ad testing and development
Test your TV, digital, print and outdoor advertising.
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Brand insights

Measure and evaluate your brand performance.

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Consumer and retail trends
Identify emerging consumer shifts and behaviour patterns.
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colorful circles — Innovation and product development
Get valuable consumer feedback across the innovation lifecycle.
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data visualization — Media planning and effectiveness
Get the data you need to plan and execute more effective campaigns.
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coloured circles — Quick turn custom surveys
Create and launch simple online surveys in minutes.
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Trusted by forward-thinking brands

Proven solutions, game-changing tech.

Kantar Marketplace is powered by leading-edge automation technology and built on a legacy of brand-building expertise and best-in-class research methods. Accelerate your insights without compromising the integrity of your results.

And with Kantar’s Meaningfully Different Framework at the heart of our solutions, you can reliably predict whether your marketing will drive incremental sales and brand equity.

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All your insights in one place.

Share learnings and meta-analysis across your organisation with a powerful knowledge bank that makes it simple to compare results across tests or versus our norms. Interpret your results effortlessly with visual analytics that put you in control.

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A platform that flexes with your business.

Choose from a full suite of market research tools including survey products, reports and data. Pay as you go or purchase credit packs for volume discounts.

Plus, get the flexibility you need on a project-by-project basis: run self-serve studies or combine the speed and agility of the platform with Kantar’s expert service. Get assistance with survey setup or interpreting your results.

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