Welcome to the Kantar.com interactive guide to BrandZ, our
annual report on the most valuable brands
in the world.
Scroll through the brands in the bubble chart using the left and
right arrows. Click on a brand 'bubble' to view more detail about
its historical performance and its relationship to other brands in
its sector. Use the drop downs to filter the charts. You can view
the Top 100 brands by year, country or sector - or a combination of
all three.
Colour-coding by sector allows you to see that, for
instance, technology companies dominated the Top 10 this year, with
Apple, Google, IBM and Microsoft among the world's 10
most valuable brands. Looking more widely at the
Top 20, telecomms companies and financial institutions also perform
well.
You'll also see that this year (2013), Apple is the
world's most valuable brand, followed by
Google and IBM. Apple was also the most
valuable brand last year (2012) and the year before
(2011), although in 2010 Google took the top spot.
See our BrandZ
Top100 global brands 2013 infographic.