Welcome to our interactive guide to BrandZ, our annual
report on the most valuable brands in the
world.
Scroll through the brands in the bubble chart using the left and
right arrows. Click on a brand 'bubble' to view more detail about
its historical performance and its relationship to other brands in
its sector.
Use the drop downs to filter the charts. You can view the
Top 100 brands by year, country or sector - or a combination of all
three. So if you want to see which Chinese financial institutions
made the Top 100 in 2011, you can change
the filters accordingly.
Colour-coding by sector allows you to see that, for
instance, technology companies dominated the Top 10 this year, with
Apple, Google, IBM and Google among the world's 10
most valuable brands. Looking more widely at the
Top 20, telecomms companies and financial institutions also perform
well.
You'll also see that this year (2012), Apple is the
world's most valuable brand, followed by
IBM and Google. Apple was also the most
valuable brand last year (2011) although in 2010
Google took the top spot.