The latest figures from Kantar Worldpanel* show that Amazon has
retained its top spot in the entertainment retailer league, growing
its market share by 3.2 percentage points which now means it
accounts for over a fifth of the entertainment market.
Amazon's growth has largely been at the expense of specialists,
including second-place HMV which has lost 0.8 percentage point of
its market share since last year - opening up the gulf between the
retailers to 4.8 percentage points.
Key Numbers
- 21.4% Amazon's share of the entertainment market
- 4.8% amount of market share Game has lost over the past year
Amazon has grown its market share considerably since last year
and now has a convincing lead over HMV, which has again seen
year-on-year losses. The retailer will undoubtedly have been
affected by its store closures; however, the trend of consumers
switching spend online has also had an impact. However, HMV is not
alone - supermarkets too are feeling the squeeze as Tesco dropped
1.7 percentage points and Asda 0.2 percentage point in the past
year. Sainsbury's is the notable exception to this rule, increasing
its share of the market to 5.3% as a result of a strong focus on
its video offer.
Amazon now holds 21.4% of the entertainment market - with its
success in audio-visual markets spurred by growth in digital music,
and its overall business performance also benefitting from
considerable growth in the sales of eBooks. iTunes has also been
able to capitalise on the growth of digital music sales, increasing
its market share by 2.8 percentage points.
GAME group has lost almost half of its market share over the
past year, dropping from 10% to 5.2% - with both GAME and
Gamestation sales dropping by 3.6 percentage points and 1.2
percentage points in the latest 12 weeks. This drop in share is the
effect of store consolidation in the first quarter of this
year.
* Published for the 12 w/e 10 June 2012