Kantar invests in ZappiStore to accelerate growth in self-serve research solutions
Kantar is pleased to announce an investment in ZappiStore, the global pioneer in automated market research.
Launched in 2013, ZappiStore offers powerful software applications which provide automated data collection and analytics through a self-service platform. The company currently operates in 9 countries with plans to expand into 11 additional markets in the near future.
ZappiStore has already worked successfully with Kantar operating companies TNS and Millward Brown in making TNS’s proprietary Conversion Model Express and Millward Brown’s outdoor and print copy testing solutions available for sale on a self-serve basis in ZappiStore.
Kantar CEO Eric Salama says of the investment: “We want to be able to offer lighter, faster versions of our services to a new set of clients. For that reason, we are very pleased to be building closer ties with ZappiStore, who are a clear leader in this growing field.”
Steve Phillips, Founder and CEO of ZappiStore, adds: “We are delighted to welcome Kantar as an anchor investor in this emerging trend of agile research.”
ZappiStore’s clients include five of the top 10 global consumer goods companies.