Kantar appoints Nick Langeveld to lead strategic alliance programme in North America
Kantar North America announces the appointment of Nick Langeveld as EVP, Strategic Alliances. In this new role, he will be responsible for identifying, structuring and managing partnerships in the US for maximum benefit to Kantar and its clients.
As well as handling the portfolio management of existing and new partnerships and investments, Langeveld will also work with the relevant business leaders across Kantar on commercial planning and ensuring that the partnership deals and sales channel agreements result in client-centric new products and technologies.
Kantar’s existing strategic partners include InfoScout, comScore, Affectiva (from where Langeveld joins Kantar), Google Consumer Surveys, Zappi, Lumi as well as multiple data partnerships, including Twitter and Spotify.
Langeveld will be based in New York and report to Wayne Levings, president, Kantar and Mary Anne Packo, CEO Insights, Kantar North America.
Levings commented: “In this era of massive disruption in technology, data and analytics there is a need to move fast in order to bring the benefits of these new capabilities to our clients. We see strategic partnerships as a key element of that and already have many well-established partnerships. We will look to both build on these while also establishing new partnerships to ensure that we are providing our clients with the strongest, most relevant leading-edge offer. Nick brings an outstanding track record in driving strategic partnerships and we are delighted that he will be leading our strategic alliance programme in North America.”
Langeveld added: “The US Kantar business with its offerings across brand, media, shopper and retail insights is uniquely positioned to partner with companies in all these sectors to rapidly deploy innovative new value to its client base. I am excited to lead this effort.”
Prior to joining Kantar, Langeveld was president and CEO of Affectiva, which he built into the leader in scalable and fully-automated emotion sensing and analytics. The company has a close working relationship with Kantar brands including Kantar Millward Brown and Lightspeed. Previously Langeveld held leadership roles at media and technology companies including Nielsen, BuzzMetrics and IBM.