The latest supermarket share figures from Kantar Worldpanel in
Ireland for the 12 weeks ending 2 September 2012 show the average
shopping trip in Ireland is now €21.30, the lowest level since
2005, as shoppers tighten their belts in anticipation of the
December budget.
Key Numbers
- €21.30 Average shopping basket
- Over 28% Aldi sales growth
The market has fallen by 0.6% during the past year and price
inflation is currently running at 2.3%; this means that grocery
staples are becoming more expensive and the average shopper has
less to spend on them.
As speculation around the December budget increases shoppers are
looking to tighten their grip on household spending. As a result
the size of the average shopping basket is at its lowest level for
seven years, dropping from an average of €22.50 last year to
€21.30. Shoppers are reducing their spending by adopting a 'little
and often' approach to shopping trips, which is helping them to
limit wastage as they only buy what they need when then need
it.
Tesco and SuperValu have both posted moderate sales growth of
2.4% and 0.4% this month. However, Aldi remains the standout
performer with sales growth of over 28%, lifting its share of the
market from 4.5% to 5.9%. Aldi is also the only retailer to see an
increase in both the number of shoppers in through the doors,
having attracted an additional 98,000 to the store this year, and
also the amount each shopper spends in store.