Christmas spend worries


Lightspeed Research

Ralph Risk Marketing Director

29/10/2012



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Survey finds financial concerns in the run up to Christmas

A new survey looking at Christmas spending in 2012 shows shoppers are finding that their finances do not stretch as far as they used to (44%), and some people are often short of what they need to pay for bills and other essentials (16%).

Key Numbers

  • 44% find their finances do not stretch as far
  • 16% are often short of what they need
  • 65% will spend less on presents this year

70% of respondents admitted to being worried to some degree about the cost of Christmas food and gift shopping.

There is a feeling, which is probably not a huge surprise, that the economy is making them consider what they are purchasing. Shoppers must keep track of their money more than they have had to in the past.

Of those who were concerned, many said they will spend less on presents this year (65%) while some have been saving vouchers and points throughout the year to use during the peak season (27%).

Visit the Retail Gazette website to read more about the survey.

Source: Lightspeed Research

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