New research shows that 32 per cent of respondents buy Christmas
gifts for children as a result of special offers - the most popular
reason ahead of buying an item the child actually likes, which 31
per cent of people give as a reason.
Kantar's Lightspeed Research surveyed an online panel of 1,000
people in the UK, who will be buying Christmas gifts for children
aged under 18.
Consumers' increasingly frugal outlook is indicative of the
rising pressure on people's budgets, as well as their expectation
that retailers should offer discounts and promotions. People have
been educated to look for special offers; you see it in food
shopping and clothes, right through to presents. They often expect
to get sales before they even start buying things across the whole
spectrum of goods and services. Christmas presents are no
Download the full data below, including:
- Anticipated total spend on children's gifts for
- Proportion who will consider buying a child a second-hand
present for Christmas this year
- Whether people plan to spend less on Christmas presents
for children this year compared to last year.