With a month left until December, shoppers are continuing to
make a dent into their Christmas lists. By the beginning of
November, about 60 percent of the consumers surveyed in the Kantar
Media Compete Holiday Intelligence survey had already begun
shopping for the holidays. This was a 20 percent increase in
shopping activity compared to two weeks ago. The number of people
who had completed at least 75% of their holiday shopping also grew
steadily by 3 percentage points every couple of weeks.
Electronics and video games continued to grow in popularity in
the past few weeks but gift cards were definitely the gift of
choice among shoppers, with close to 40 percent of consumers
purchasing the category. One thing to note is the number of
shoppers purchasing fragrances more than doubled compared to the
prior weeks. Perhaps consumers are taking advantage of all
great holiday gift-sets and free gift with purchases available
around this time of year.
Find out which US stores are websites are winning the holiday
gift battle by visiting the Compete blog.
Source: Kantar Media