Advertising, Media & Communication Analytics

Optimise the ROI of marketing by supporting the right markets, categories, channels and assets.
How we help you
01

Set the right strategic priorities

Allocate marketing investments to optimise commercial outcomes across brands and geographies.
02

Medium-term planning

Optimise your marketing mix for incremental sales outcomes and sustained demand building.
03

Campaign-level optimisation

Prioritise media tactics, creative assets and audiences to optimise individual campaigns and campaign types.
Featured solutions
Total Marketing ROI
A comprehensive assessment of marketing ROI, measuring short and long-term impact of marketing on sales and brand equity.
Learn more
Balanced Attribution
Analytics of customer-level data to show the importance of different customer touchpoints to brand or sales outcomes.
Learn more
Improving ROI Across Markets & Categories
With our global strategic planning tool, you can optimise your media investments across brands, categories and markets.
Learn more
Additional solutions
Creative Transport
Sponsorship Effectiveness
Consumer Panel Analytics
Return on Equity
Multimedia Campaign Effectiveness
Optimising ROI in Sales & Penetration
Optimising Touchpoint ROI
Digital Campaign Effectiveness

Also within Analytics