Understand People‎‎‎‎‎
Inspire Growth

Kantar’s Creative Effectiveness Awards
The most creative and effective ads of 2020

Kantar’s Creative Effectiveness Awards recognise the best TV and digital ads globally – as judged by consumers.

BrandZ US
BrandZ US Sector Reports

Explore and how strong equity has helped American brands navigate market volatility, in five critical sectors.

cross-media measurement
Netherlands leads the world in true cross-media measurement
Kantar and Ipsos will deliver the world’s first true cross-media total audience measurement solution in the country.
grocery market share
Grocery Market Share

Explore current and historical grocery market data for your region, through the biggest consumer panels globally.

  • Expertise
    Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people.
    How we help you
  • Industries
    Receive dedicated solutions based on our deep industry knowledge.
    See what we do in your industry
  • Inspiration
    Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights.
    See more Inspiration
marketplace banner

Insights at the speed of business

Get powerful insights about consumers from Kantar Marketplace, an automated market research platform designed for brands and agencies that want to test, learn and move faster.
Visit Kantar Marketplace
world

Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.
See office locations
Inspiration
closed shop covid19
More than half of global business leaders don’t expect economic recovery until 2022
What impact has COVID-19 had on businesses? And how can they bounce back? We ask 4,500 business leaders across the world.
10-slides-jan-2021
FMCG growth is set to reach 10% by the end of March
These ten insights show how COVID-19 influenced our consumption behaviour in 2020 and how we think it will impact FMCG in 2021.
vaccine travel passports
Majority of Britons support vaccine passports for travel
Research also finds improvements in the UK public’s economic outlook.
tiktok selfie
Future Proof: How can social influencers help brands?
Karyn Spencer from Whalar urges us not to dismiss social media influencers, and outlines what businesses can get from this pool of creative talent.
Get more Inspiration
Careers at Kantar
Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.
Join us