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Government disapproval is dampening recovery, but leaving a gap for brands to lead by example, suggests our latest COVID-19 Barometer.
Two new rankings are now available to help FMCG brands understand the importance of online and out-of-home channels.
An innovation programme that balances creativity, rigour and consistency can empower businesses to grow in times of crisis.
Our DIMENSION 2020 study uncovers the central dilemma at the heart of personalising advertising content – the fine line between relevance and an unwelcome pursuit.
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