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Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.
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What impact has COVID-19 had on businesses? And how can they bounce back? We ask 4,500 business leaders across the world.
These ten insights show how COVID-19 influenced our consumption behaviour in 2020 and how we think it will impact FMCG in 2021.
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Research also finds improvements in the UK public’s economic outlook.
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Karyn Spencer from Whalar urges us not to dismiss social media influencers, and outlines what businesses can get from this pool of creative talent.
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Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.
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