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Kantar BrandZ Most Valuable Italian Brands 2021
Despite a turbulent year, the brand value of the top 30 has risen by 11%, to reach $114.6 billion.
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Winning omnichannel retail in 2021
Our new report finds FMCG growth rate quadrupled to 10% globally in 2020, while ecommerce grew 45%.
Kantar’s Creative Effectiveness Awards
The most creative and effective ads of 2020

Kantar’s Creative Effectiveness Awards recognise the best TV and digital ads globally – as judged by consumers.

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5 steps to a smarter communications strategy

An analysis of news and media consumption trends in Western Europe.

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Inspiration
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More than half of global business leaders don’t expect economic recovery until 2022
What impact has COVID-19 had on businesses? And how can they bounce back? We ask 4,500 business leaders across the world.
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FMCG growth is set to reach 10% by the end of March
These ten insights show how COVID-19 influenced our consumption behaviour in 2020 and how we think it will impact FMCG in 2021.
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Majority of Britons support vaccine passports for travel
Research also finds improvements in the UK public’s economic outlook.
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Future Proof: How can social influencers help brands?
Karyn Spencer from Whalar urges us not to dismiss social media influencers, and outlines what businesses can get from this pool of creative talent.
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