AI at Kantar
Kantar is your indispensable brand partner in a world being reimagined by AI
BRIDGING THE DATA-DECISION GAP | How to transform under-utilised brand data into decisions that matter
Perspectives
Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points.
6.5bBlueprint for Brand Growth
The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.
Access insights from the largest global brand equity study: 4.3 million consumers, 21,000 brands across 54 markets.
4.3mKantar BrandZ
Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4.3 million consumers covering 21,000 brands across 525 categories in 54 markets.
Creative and Effective ads generate more than four times as much profit
5.5%Creative Effectiveness
You need to develop ads that capture attention, drive predisposition and deliver ROI across markets, media formats, and channels. Find out how we can help now.
AI at Kantar
Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 20,000 colleagues who help do that, every day.
Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people.
At Kantar, we look to partner with suppliers who share our moral and ethical values, whilst working to achieve sustainable growth.
FEATURED CASE STUDIES
Boost digital ad performance across media placements with Context Lab.