Audiences Unlocked

Global Digital Media Behaviour Report on Laptop Screen
Global Digital Media Behaviour Report
Explore global consumer engagement with video streaming and social networking.
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Content goes back to the future

Explore our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems

Kantar BrandZ 2023
Break free from stereotypes and boost your marketing impact
Our latest guide for marketers, powered by TGI data, explores ways to actively avoid bias through people-powered segmentation and targeting.
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Unlocking value from cross-platform measurement
Our two complimentary guides for advertisers and media owners will help inform your future strategy, contextualise the importance of online video measurement, and ultimately help grow your business.

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

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Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
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Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
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News & Resources
Denmark's biggest TV advertisers
Discover Denmark's biggest TV advertisers
GALLUP ADFACTS, a Kantar Media solution in Denmark, recently published its list of the biggest TV advertisers in 2023 in the Danish market
28 March 2024
Unlocking the Power of Live Events
Unlocking the power of live events
In 2024, we are set to experience an array of landmark sporting, cultural and political events – but with new ways of accessing live content, how can we prepare for the pivotal mom... Read Moreents to come?Read Less
27 March 2024
Exploring the complete picture of Spanish viewing
Exploring the complete picture of Spanish viewing at AEDEMO 2024 
At AEDEMO, Spain’s biggest event bringing together representatives from the media industry, we gave a presentation to highlight the importance of having a complete view of viewing
27 March 2024
Consumer loyalty is being tested
Consumer loyalty is being tested, so how should media businesses react?
Financial pressures and oversaturated video markets are impacting media appetites - but insight and data can help build lasting loyalty, writes Gary Brown
22 March 2024