Kantar Media Compete have used their demographic data to
craft an infographic showing the income breakdown across 6 of the
top social sites. The US Browser Population is lined beneath each
data-set for further comparison and context.
Of these properties, LinkedIn shows the most notable
emphasis towards a specific demographic, individuals earning 60k
and above. Pinterest shows a slightly higher representation among
higher income demographics and Tumblr shows the same slight skew
towards less affluent demographics.
Facebook and Google+ show even representation between all
demographics, probably a result of how pervasive they are across
Click on the infographic above to explore more, or download it
Source: Kantar Media