David Cameron in touch?


Kantar

Michelle Harrison CEO, TNS BMRB

11/10/2012



  • 70% Overall percentage of UK who think David Cameron is not in touch
  • 76% of Northerners say David Cameron is not in touch with their concerns
  • 65% of Southerners say David Cameron is not in touch with their concerns
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70% of people think David Cameron is not in touch with the concerns of the British public

Political commentators, journalists and politicians have all been weighing up the merits of David Cameron's speech to the Conservative party conference, but what do the British public think?

Themes from the Prime Minister's speech included: 'Britain on the rise' and the need to create an 'aspiration nation.' So, how was it received?  Lightspeed have conducted a poll to ask: Do you think David Cameron is in touch with the concerns of the British public?

The results show a majority (70%) of people think he is not in touch. And there are regional variations, with more people in North (76%) saying David Cameron is not in touch with their concerns, compared to the South (65%).

The public mood at the moment is focused on the impact of austerity and concerns about the economic future of the country. The public want government to focus, primarily, on economic growth. At a time when so many in society are experiencing a tightening of the purse strings, and for some, a real decline in living standards, it is not easy to make 'aspiration' a rallying cry.

Source: Kantar, Lightspeed Research

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