Kantar - Putting Social Media in Context

Kantar.com

With no let-up in the unstoppable rise of social media, there is a pressing need for a better understanding of how they are evolving, their place in consumers' lives and workable strategies to profit from them. In three installments, Kantar presents a series of directional insights on social media from across its portfolio of companies.

Part 1

Cutting through the hype, Kantar puts social media in context for brands and advertisers.

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Part 2

Continuing our three-part series, we present more of the latest findings and commentary on social media issues from across the Kantar family of brands.

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Part 3

In the final part of our three-part series, we ask where social media development may lead in the future and analyse the interplay between social media and Big Data.

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