Growth-oriented companies will fast-forward digital transformation programmes to achieve the needed speed, scale and repeatability to succeed in the dynamic changing global environment.
In this series we will examine three key levers of revenue growth management – promotion, pricing and assortment. Each guide will help you define and execute successful strategies with retail partners, put insights to action, and deliver on your FMCG’s revenue growth agenda.
Define and execute successful promotional strategies, from insights to action, across brands, channels and customers.
Understand price changes and define successful pricing strategies for every channel and occasion.
Re-evaluate your portfolios and price-pack architecture, differentiate propositions according to customer, channel and occasion.
Insights to Action Handbook