Growth-oriented companies are fast-forwarding digital transformation programmes to achieve the needed speed, scale and repeatability to succeed in the dynamic global environment.

In this miniguide series, we will examine three key levers of revenue growth management: promotion, pricing, and assortment. Each miniguide will help you drive winning revenue management strategies that will deliver mutual growth with customers and better meet the needs of consumers and shoppers.

Road in autumn
Top trends in Revenue Growth Management for FMCG
Our global study with FMCG leaders highlights how RGM can drive the right combination of assortment, pricing, promotions, and trade terms to deliver growth.
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Trade Promotion

Road between islands

Invest wisely and maximise ROI through valuable and actionable promotional strategies across brands, channels and customers.

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Pricing

Road bridge

Understand the power, risks, and opportunities of price, to generate value and profit growth for you and your customers.

Read the mini guide

Assortment

Road through a forest

Shape winning brand portfolios, category recommendations, and in-store strategies to meet shoppers’ needs and occasions at best and accelerate market growth.

Mini guide coming soon

Driving Road

RGM Insights to Action Handbook

Drive winning revenue management strategies to execution, fast-track growth and value creation.

Handbook coming soon
Dairy products on display
In Conversation with Danone: Driving an Integrated RGM Culture from Trade Decisions to Execution
In this webinar, Danone discussed the impact that well-crafted Revenue Growth Management (RGM) strategies and practices can have on organisational performance and growth
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