Growth-oriented companies are fast-forwarding digital transformation programmes to achieve the needed speed, scale and repeatability to succeed in the dynamic global environment.
In this miniguide series, we will examine three key levers of revenue growth management: promotion, pricing, and assortment. Each miniguide will help you drive winning revenue management strategies that will deliver mutual growth with customers and better meet the needs of consumers and shoppers.
Trade Promotion
Invest wisely and maximise ROI through valuable and actionable promotional strategies across brands, channels and customers.
Pricing
Understand the power, risks, and opportunities of price, to generate value and profit growth for you and your customers.
Assortment
Shape winning brand portfolios, category recommendations, and in-store strategies to meet shoppers’ needs and occasions at best and accelerate market growth.
RGM Insights to Action Handbook
Handbook coming soon
