Growth-oriented companies are fast-forwarding digital transformation programmes to achieve the needed speed, scale and repeatability to succeed in the dynamic global environment.


road distant
Revenue Management Today and Tomorrow – 2022 Edition
Our global study with FMCG leaders reaches its second edition and sees RGM practices flourishing in the new reality shaped by macroeconomic upheaval.
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In this miniguide series, we will examine three key levers of revenue growth management: promotion, pricing, and assortment. Each miniguide will help you drive winning revenue management strategies that will deliver mutual growth with customers and better meet the needs of consumers and shoppers.

Trade Promotion

Road between islands

Invest wisely and maximise ROI through valuable and actionable promotional strategies across brands, channels and customers.

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Pricing

Road bridge

Understand the power, risks, and opportunities of price, to generate value and profit growth for you and your customers.

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Assortment

Road through a forest

Shape winning brand portfolios, category recommendations, and in-store strategies to meet shoppers’ needs and occasions at best and accelerate market growth.

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Road in autumn
2021 top trends in Revenue Growth Management
The first edition of our global study focused on how RGM can drive the right combination of assortment, pricing, promotions, and trade terms to deliver growth.
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