Consumer and retail trends

Shape your marketing strategy with a deep understanding of consumer behavior.
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Agile insights for a fast-changing retail landscape

Identify emerging trends and discover which shifts in people’s needs and values are poised to make a big impact on shopping habits.
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Consumer intelligence 

Stay on top of consumer trends 

Examine the consumer landscape in a given market or category. Look at consumer attitudes, values and lifestyles to identify emerging trends, or analyse real purchasing data to adapt your marketing plans based on buyer behavior.

 

Global trend reports

FMCG brand rankings

Consumer profiling and targeting
Consumer profiling and targeting 

Plan your marketing more effectively 

Look at the demographic, attitudinal and media behavioural characteristics of market-leading brands around the world to narrow in on potential buyers. Fine tune your targeting to improve the success of campaigns and launches.

 

Consumer profiling and targeting

Consumer profiling and targeting database

Benefits

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Deep cultural intelligence

Analyse the needs and behaviours of consumers around the world using proven and reliable research methods. 
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Robust quantitative analysis

Analyse the needs and priorities of consumers around the world using proven and reliable research methods.

Agile insights

Quickly calibrate your marketing with research at-the-ready, so you can focus on the strategies that will deliver growth.
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Discover the world’s most popular FMCG brands.
Understand which brands are winning at the moment of truth and identify opportunities to improve your footprint.
Learn more