With Brand Equity Evaluation available on Kantar Marketplace, understand your brand equity within your competitive landscape, see how it converts into purchase and find ways to grow your mental and physical availability.
In this webinar, our experts leveraged Brand Equity Evaluation to explore the gaming industry, looking to understand what makes brands like FIFA, Call of Duty, Grand Theft Auto or the Sims desirable but also how Fortnite and PokemonGo use their free-to-play strategy to convert players into their gamer base. Finding levers of growth both from an equity and activation perspective was also a key aspect of the analysis.