Retorno em Equity
Obtenha uma avaliação completa da eficácia do marketing na construção da marca e nas vendas a longo prazo.

Overview

Measure and forecast how individual elements of your marketing mix impact key metrics of brand equity, and optimise accordingly to achieve specific brand outcomes.

Key features

Opportunities with longer term effects

Quantify key relationships between marketing spend and brand sentiment, opening opportunities to stimulate greater demand.

Justifying continued brand investment

Our tool focuses on brand impact activities, connecting measurement and sales to justify a continued brand investment.

Globally scalable

Our marketing ROI platform, Athena, is highly scalable, delivering consistent outputs across markets and brands.

Related solutions
Otimize o que sua marca representa, entendendo as principais associações de marcas que impulsionam as vendas.
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