OverviewInterviewing more than 30,000 US consumers every quarter, the Entertainment On Demand service tracks full digital music and video subscription and delivers the latest insights on purchase triggers, consideration, evaluation, intention to purchase, post-purchase usage, satisfaction levels, advocacy, loyalty and switching.
Subscription service KPIs tracked longitudinally
Measure the share of new subscriptions, the source of consumer acquisition, and what happens to those who leave.
A complete understanding of category KPIs
Discover the subscription pre-purchase research touchpoints, the purchase drivers, and the payment split by brand.
Machine learning predicting future consumer behaviour
Forecast the churn propensity and predict the conversion triggers in the on-demand spaces.