Ajudando a Nescafé a melhorar a imagem da marca na França

We helped the coffee brand understand and optimise its social media content, leading to 45% brand recall amongst its 18-24-year-old target audience.

Challenge

Nescafé wanted to revitalise its brand image among young people in the French market. Their creative agency, BUZZMAN, teamed up with Kantar to research the real-time performance of their Hello Voisins ad campaign using Link Now for Digital, and tailor their creative across multiple video platforms.

Approach

We iteratively tested the real-time performance of the brand's Hello Voisins ad campaign with Link for Digital to help tailor its creative for YouTube and Facebook. A humorous range of videos were posted on social media at launch.

Insight

We evaluated the ads across both platforms. There was a high dropout towards the end of the video on Facebook – and the creative performed well on YouTube. 

Brand recall chart

Impact

Nescafé optimised their creative for each platform, shortened the video for Facebook, increased spend on YouTube and adjusted media weightings, creating stronger in-market results. Hello Voisins was an impactful campaign for Nescafé, with strong visibility through likes and clicks – and it increased brand recall by 35% overall and 45% amongst the 18-24-year-old target audience.

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