PROGRAM
- Understanding global and acting local - Päivi Kauppinen, MD Insights Finland
- Define meaningfully different Brand position and opportunities for Growth - Mary Kyriakidi, Global Director Brand, hosted by Anna Rautio
- Innovation as the foundation for Brand Success - Simon Duval Kieffer, Global Director Innovation, hosted by Manolis Koumantaros
- Creative excellence in Brand Advertising - Geoffrey Ferlay, Head of Offer Development, hosted by Tapio Heikinheimo
- The importance of positive CX in Brand Success - Martin Guerrieria, Head of Kantar BrandZ, hosted by Janne Numminen
- Panel discussion: How to generate and apply impactful insights for your Brand?