Drive incremental growth by finding new spaces. Create Meaningfully Different new products and services with fast, reliable insights.
Build, identify and launch innovations that not only drive new product sales but also build long-term brand equity. Kantar provides a cohesive portfolio of solutions that help brands create Meaningfully Different innovations. Address real consumer tensions through an iterative, agile learn-test-learn approach - amplified by technology and extensive consumer data.
30,000+ innovations tested on Kantar Marketplace Solutions available
In over 60 markets
25% more innovations tested year on year
Our Solutions
Identify new spaces for incremental growth
How can you futureproof your new product pipeline and understand market landscape for whitespace opportunities?
Whether you’re looking to better differentiate your brand or to expand it into new spaces, Kantar Matrix helps you unlock incremental growth by providing actionable insights on unmet needs with high level of granularity.
Screen early innovation ideas
Which innovation ideas show the most potential?
Get to market faster with a more confident understanding of which innovation will success, driving Meaningful Difference for your Brand. IdeaEvaluate on Kantar Marketplace helps you identify the ideas that resonate and quickly shortlist winning ideas at scale, so you know which to develop further for your product development journey.
Predict in-market performance
How can you anticipate which early innovation concepts are likely to succeed?Iteratively sense check more concepts quickly without losing granularity, so you can move into in-depth testing with greater confidence. ConceptEvaluate AI provides feedback on more concepts earlier on in the development process, allowing for greater exploration and opening up new growth opportunities.
Key metrics: Predictive Trial, Predictive Uniqueness and Predictive Relevance.
Prioritise and optimise the strongest concepts
How can you optimise innovation concepts to best position for success?Accelerate concept development with valuable what appeals to consumers and will drive incremental growth. ConceptEvaluate on Kantar Marketplace provides rapid consumer feedback prioritise and refine innovations to help you build your brand.
Optimise packaging designs to drive brand success
Which package design will resonate most with consumers?Win at point of sale by delivering the desired brand experience through packaging. Get actionable insights using PackEvaluate on Kantar Marketplace to see how the pack helps differentiate your brand. Pack screening and testing solutions help you identify your strongest packaging early and deep dive to finetune designs. Reduce pack development timelines by screening up to 24 packs rapidly and test up to 6 packs in a competitive context.
Create, optimise, and launch superior products
What changes do I need to make prior to new product launch?Go to market with products that meet consumer needs and positively impact your brand. With in-context consumer feedback, ProductEvaluate assesses emotional, functional and sensorial performance so brands can learn from trusted insights to create, optimise and launch superior products.
What influences customers’ purchasing decisions?
Optimise and capture the maximum value for your brand. ChoiceEvaluate helps you understand the perceived value of products and services by quantifying the pricing power of a new or existing offering. Simulating choices on the customer level, ChoiceEvaluate allows you to predict individual switching behaviour.Client case studies
Innovation and product development on Kantar Marketplace