Concept testing

Identify and optimise your highest potential innovation concepts with Concept eValuate.

Available as an automated self-serve or serviced solution.

Accelerate the development of concepts with consumer appeal.

Rapidly test new product or service concepts using a flexible concept testing framework that can be applied across a range of verticals including FMCG, financial services, technology and more.

Get feedback in as few as 24 hours - and with double the accuracy of traditional methods - so you can quickly and confidently move your top performing concepts to the next phase of new product development.

Prioritise concepts that drive incremental growth and help build your brand.

Make informed decisions about your innovation pipeline based on a balanced view of predictive short-term and long-term metrics.

Look at trial and growth potential to identify the most promising concepts for your portfolio. Plus, understand brand alignment and how innovation concepts may impact your brand with our optional brand equity module.

Increase the success rate of your innovations.

Identify the strengths and weaknesses of different concepts so you can fine tune the concepts that excite consumers the most.

Intuitive online dashboards provide actionable insight on how your concepts perform and what to improve. Integrated heatmapping and word cloud analysis reveal exactly what did and didn’t resonate with consumers so you can focus your budget and resources on the improvements required for a successful launch.

Agile concept testing for rapid innovation

Remarkably fast

An automated concept testing platform turns around high-quality, cost-effective study results in as few as 24 hours.

Proven methods

Compare your KPIs against market-level benchmarks using methods proven to improve innovation success rates by 50%.

Powerful analysis

Explore and compare your results in an interactive dashboard that allows for powerful meta-analysis across concepts.

24/7 global support

Whether you choose self-serve or serviced by Kantar options, you’ll always have access to expert support.

Choose a service level that meets your needs

Self-serve

Set up and launch your own concept tests on demand, with no survey programming expertise required
View your results in the Kantar Marketplace dashboard as soon as your survey has finished
Download a PowerPoint snapshot of your key measures so you can easily share your findings

Serviced by Kantar

Your Kantar team will work with you to understand your objectives, then set up and launch the survey for you
View your results in the Kantar Marketplace dashboard as soon as your survey has finished
Download a PowerPoint snapshot of your key measures so you can easily share your findings
Get a human-to-human readout of the results and a written summary of the evaluation

Get started now

Innovation that drives brand growth

Meaningfully different innovation

Understand how your innovation concepts contribute to perceptions that your brand is differentiated and fulfills consumers’ needs - both functional and emotional - with our optional brand equity module. Currently available on serviced studies only.

Pricing

Choose your market to view pricing

47 markets

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Chinese Mainland, Colombia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Kenya, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Kingdom, United States of America, Vietnam

Pricing

Factors that may impact final price include:

- Number of concepts tested
- Addition of an optional diagnostic module
- Adding optional brand equity module

Concept testing

Accelerate the development of concepts with consumer appeal.

Prioritise concepts that drive incremental growth and help build your brand.

Increase the success rate of your innovations.