Concept testing

Identify and optimise your highest potential concepts with Concept eValuate.


Available as an automated self-serve or serviced solution.

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Develop concepts with consumer appeal. 

Select winning concepts that increase your innovation success rate by up to 50%. Intuitive dashboards provide actionable insight on how your concepts perform and what to improve. 
Concept testing

Prioritise concepts based on incremental growth potential. 

Understand the long-term potential of your innovations by looking at trial, purchase intent and top-line growth metrics, so you know which concepts to move to the next phase of development.

Concept testing

Increase the success rate of your innovations. 

Identify the strengths and weaknesses of different concepts so you know how to take your highest potential concepts to the next level. 

Agile concept testing for rapid innovation 

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Fast, yet powerful 

An automated survey process turns around cost-effective, high-quality results. 

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Proven methods 

Results are compared against a database of benchmarks using methods proven to improve innovation success rates by 50%.
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Results at your fingertips 

Results are available in an interactive dashboard, allowing you to explore your results and review past concept tests. 

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Support when you need it

Whether you choose self-serve or serviced by Kantar options, you’ll always have access to expert support.

Choose a service level that meets your needs

Self-serve

  • Set up and launch your own concept tests on demand, with no survey programming expertise required
  • View your results in the Kantar Marketplace dashboard as soon as your survey has finished
  • Download a PowerPoint snapshot of your key measures so you can easily share your findings

     
OR

Serviced by Kantar

  • Your Kantar team will work with you to understand your objectives, then set up and launch the survey for you
  • View your results in the Kantar Marketplace dashboard as soon as your survey has finished
  • Download a PowerPoint snapshot of your key measures so you can easily share your findings
  • Get a human-to-human readout of the results and a written summary of the evaluation

46 markets

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Chinese Mainland, Colombia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Greece, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Kenya, Korea, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Romania, Singapore, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, Turkey, United Kingdom, United States of America, Vietnam

Contact us to get started