Put people at the heart of your innovation
Propel business growth with agile consumer feedback solutions built for each stage of the innovation and product development lifecycle.
Shortlist the best ideas
Identify the highest potential ideas with consumer feedback so you know which ones to take forward to concept development.
Predict in-market performance for early innovation concepts
Screen up to 100 concepts simultaneously with a powerful AI model trained on survey data from real consumer concept tests. Test what would have not been tested, getting feedback on more concepts earlier on in the development process, opening up new growth opportunities.
Fine tune high-potential concepts
Prioritise concepts that resonate with consumers and demonstrate long-term growth potential. Understand the strengths and weaknesses of each so you know how to take them to the next level.
Make sure your packaging will stand out on shelf
Quickly evaluate packaging to ensure it will appeal to consumers and deliver on brand expectations.
Refine your product launch strategy
Uncover the ‘why’ behind your launch performance. Capitalise on early successes and course-correct quickly to ensure future growth.
Benefits
Benefit from proven methods
Be in command of your insights
Innovate with confidence
Move at the speed of business
