Innovation and product development

Accelerate growth through innovation.

Put people at the heart of your innovation 

Propel business growth with agile consumer feedback solutions built for each stage of the innovation and product development lifecycle.

 

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Idea screening

Shortlist the best ideas 

Identify the highest potential ideas with consumer feedback so you know which ones to take forward to concept development.


Idea screening

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Concept testing 

Fine tune high-potential concepts 

Prioritise concepts that resonate with consumers and demonstrate long-term growth potential. Understand the strengths and weaknesses of each so you know how to take them to the next level.

 

Concept testing 

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Package design screening and testing

Make sure your packaging will stand out on shelf 

Quickly evaluate packaging to ensure it will appeal to consumers and deliver on brand expectations.

 

Package design screening and testing

Benefits

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Benefit from proven methods 

Choose from validated solutions that reliably indicate a new product’s impact on sales and brand-building. 
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Be in command of your insights 

View and analyse results using an intuitive dashboard that allows you to access past tests and track results over time. 
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Innovate with confidence 

Solutions designed to guide you through your entire innovation lifecycle, with global availability and expert support.
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Move at the speed of business 

Get rapid, cost-effective results, so you can innovate with confidence and move as fast as your business demands. 
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Drive real brand growth through innovation
Innovation is the lifeblood of brands. And that means an innovation must help build the brand, not just meet consumer needs.
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