Innovation and product development
Accelerate growth through innovation.
Put people at the heart of your innovation
Propel business growth with agile consumer feedback solutions built for every phase of the innovation and product development lifecycle.
Idea testing
Shortlist the best ideas
Identify the highest potential ideas with consumer feedback so you know which ones to take forward to concept development.
Concept testing
Fine tune high-potential concepts
Prioritise concepts that resonate with consumers and demonstrate long-term growth potential. Understand the strengths and weaknesses of each so you know how to take them to the next level.
Packaging testing
Make sure your packaging will stand out on shelf
Quickly evaluate packaging to ensure it will appeal to consumers and deliver on brand expectations.
Product testing
Fine tune products before launch
Test new products with your target audience. Understand the appeal and purchasing strength of your products in different usage moments so you can tweak them prior to launch.
Benefits
Benefit from proven methods
Choose from validated solutions that reliably indicate a new product’s impact on sales and brand-building.
Be in command of your insights
View and analyse results using an intuitive dashboard that allows you to access past tests and track results over time.
Innovate with confidence
Solutions designed to guide you through your entire innovation lifecycle, with global availability and expert support.
Move at the speed of business
Get rapid, cost-effective results, so you can innovate with confidence and move as fast as your business demands.
Innovating during the COVID-19 pandemic
How to innovate and adapt successfully during times of uncertainty and change.
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